About

Jenny Fernandez helps people and organizations reskill for the AI era. AI is changing what we do and how we see ourselves as experts. She works on both: unlearning what no longer works, building new practices through safe-to-fail experiments, and communicating your value as the work changes.

Her approach is Healthy Friction™: learning by doing, with deliberate challenge. It anchors EVOLVE, her Mindset, System, and Connection framework, and the thinking behind her forthcoming book, Evolve: Reposition Yourself to Win in an AI World (2027), and the Evolve podcast launching in November 2026. She works with senior leaders and teams through executive coaching, immersion workshops, and talks. She is also an EdD candidate at USC, studying how senior leaders navigate AI-driven workforce transformation (expected 2027).

Before coaching and teaching, Jenny was a Chief Marketing Officer and senior executive at global and Fortune 500 companies including Kraft Foods, Mondelez International, Loacker, Merlin Entertainments, and Accenture. She has led, launched, and grown businesses across North America and Asia Pacific, and has coached leaders in North America, Latin America, Europe, Asia, and Africa. She is bilingual in English and Spanish.

She teaches at Columbia University and NYU, writes for Harvard Business Review, Fast Company, and Psychology Today, and has been interviewed by The Washington Post, PBS, and HuffPost on Gen Z, careers, and the future of work. Her recognitions include LinkedIn Top Voice, Thinkers50 Radar 2024, and membership in Marshall Goldsmith’s 100 Coaches. She is a certified Marshall Goldsmith Stakeholder Centered Coach and holds an MBA from Kellogg and a BA in Applied Mathematics and a BS in Operations Research from Columbia.

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